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About Us

Our work strives to enhance our sense of surroundings, identity and relationship to others and the physical spaces we inhabit, whether feral or human-made.

Selected Awards
  • 2004 — Aga Khan Award for Architecture
  • 2009 — Mies van der Rohe Award
  • 2013 — AIA/ALA Library Building Award
  • 2015 — Best Interior, Designers Saturday
  • 2016 — AIA New York Honor Award

Salesforce Tower, Sydney

Architectural Photography & Video Production

Client: SHAPE / GroupGSA

Project: Salesforce


16 floors, 1,500 employees and the largest LED media wall in the Southern Hemisphere, Salesforce Sydney is a workplace behemoth years in the making. A collaboration between global design leads Mark Cavgnero Architects, Group GSA, IA, the Wiseman Group and SHAPE, this workplace is like nothing else in Australia.

Three “O’hana” (family) floors are open to visitors, and feature spacious meeting areas, flexible furnishings, two barista bars and two commercial kitchens. 20-30 chefs work daily, and a chef’s table allows guests to dine while observing the culinary experts in action. An innovation centre is a cutting edge customer hub, dedicated to customer-centric experiences and positioned to maximise Sydney Harbour views.

Ten floors of the fit out are reserved for employees. Taking design cues from nature, level 51 interfaces with the outdoors through an expansive Sky Terrace with native Australian plantings. Shielded from the elements by reinforced glass, This is an incredible location to take in panoramic views of Sydney Harbour and the Blue Mountains.

The pièce de résistance is the double-storey atrium across levels 38 and 39, which features a 16 metre wide curved screen and some of the world’s most advanced lighting and theatre equipment. The space will host keynote speakers and stream events across the globe, including Dreamforce, the world’s largest software conference.

The project is on track to receive LEED Platinum certification, which will see it become the first Australian workplace over 10,000 sqft to receive this status.

Pixel Collective provided the following services for this project:

  • Photography and videography throughout all phases of the project;
  • Long-term timelapse imagery with remote access across 8 cameras;
  • Production planning, storyboarding and scripting
  • Video and audio editing/mixing


View our video of the project: https://vimeo.com/869005494

Chat to us today about architectural photography or video of your next office fit out.


Client: SHAPE & GroupGSA
Designer: GroupGSA, Mark Cavagnero Architects, IA Interior Architects and The Wiseman Group
Builder: SHAPE
Quantity Surveyor: Turner & Townsend
Engineers: Arup, IPP Consulting, TTW Engineers
Photography & Video: Pixel Collective

Commercial fit out photography & video production

  • Location

    Salesforce Australia Head Office, Sydney

  • Client

    SHAPE, GroupGSA

  • Services

    Architectural Photography & Video Production

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